Blitzkrieg Branding Strategy: From One Location to Many—Extremely Fast.
"Asiang 88 just opened, but we don’t want to take the slow route with branding. We want to focus on what truly matters—the essence of the brand—while building a strong foundation for rapid branch expansion.."
Founded by Tommy Gouw, a young chef and food enthusiast who completed his studies in Australia, Asiang 88 was born from a dream, a vision, and a strong determination to build something of his own. He decided to bring that vision to life in Indonesia and start his own F&B business. Asiang 88 is a brand built around one of Indonesia’s beloved dishes: Nasi Campur. From there, the owner’s vision continues to grow, driven by a strong work ethic and an ambition to take Asiang 88 to the next level.
The challenge
With the owner heavily focused on day-to-day operations, there was little time left to focus on branding, social media marketing, and overall social media management.
What we did
Snulf Creative Agency understood the mission: “Fast Branding.” We moved quickly, kept things simple, and stayed focused on the essence of Asiang 88. We helped the owner with food photography, content marketing, social media management, branding, menu design, food packaging design, and much more.
The Blitzkrieg Strategy delivered great results. As Asiang 88 continued to expand (multiple branch locations), so did the scope of our work. What started as a fast branding project has grown into a strong, ongoing partnership with Snulf Creative Agency.
