Building Influence, Growing Trust, Expanding Business: The Power of Personal Branding on Social Media
"From Shyness to Influence."
Born from the legendary Nasi Tim Pasar Pagi in Indonesia, Nasi Tim Nau Nai continues the legacy with multiple branches, the same signature flavors, the same rich story, and an even greater commitment to delivering an exceptional dining experience.
The challenge
The owner was incredibly shy and struggled to share the brand's message and story with a wider audience. With her time divided across multiple aspects of the business, she had very little time left to focus on social media marketing.
What we did
We helped boost the owner's confidence by guiding her with AI-generated storytelling scripts while preserving her authentic storytelling style. We also rebuilt her Instagram visual identity through a complete rebrand, enhanced her food photography, expanded her presence on TikTok, and helped grow her YouTube channel through a personal branding strategy.
The result
Achieved a 1.5× increase in online sales, enabling the owner to expand with a new branch in Pasar 8 Alam Sutera and beyond. Her personal brand also opened the door to new business opportunities, accelerating the brand's growth.
- 1.5× increase in online sales, leading to further branch expansion.
- Successful rebranding from Nasi Tim Pasar Pagi Nau Nau to Nasi Tim Pasar Pagi Nau Nai.
- Unlocked new business opportunities through strategic personal branding.